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The Main Difference Between Keywords & Search Terms & How to Use Them Both in Your Ad Campaigns
How to use Google AdWords Search Terms Report to improve ROI
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![Significant' drop in Google-reported search terms seen across devices and ad formats [Report]](https://searchengineland.com/wp-content/seloads/2020/11/google-ads-search-query-spend-share-attribution-tinuiti-q320.jpg "Significant' drop in Google-reported search terms seen across devices and ad formats [Report]")
Significant' drop in Google-reported search terms seen across devices and ad formats [Report]
How to use Google AdWords Search Terms Report to improve ROI
The Value of Google Adwords Search Terms Report
